At its core Farez Jinnah is a legal firm dedicated to dispute resolution. We aim to resolve matters for our clients to the benefit of their long term business and personal goals. Our legal system is adversarial – there two sides to which one must win and the other must lose.
However, our firm maintains meta perspective on such binary views of the adversarial approach, i.e. it is possible that even when you are losing, you win. This fluidity in approach and thinking enables us to manage and temper our clients understanding of their disputes by proposing novel and practical solutions in their matters.
What’s in a name or logo?
We say, plenty. It’s not just Farez Jinnah or its amalgamation through its logo.
The adversarial sides “FA” and “AH”
These represent the nature of our adversarial system, one that initiates and the other that opposes. It is also often that the opposing side will counter. Hence, the dynamism of the design. As we are firm patrons of the Arts and as a nod to our principal’s work in that field, the design highlights the natural theatrical and cinematic flow of a conflict from left to right by the inclination of the two “A”s in the same direction to the right. It represents order and resolution, going beyond the obvious and immersing the subconscious. And it also highlights our capacity to think and act as our clients’ matters demand.
The centre rests on a “J”
Our role as advocates and solicitors demand that we act for you without fear or favour as an officer of the court. Justice is an ideal that propagates the idea of scales or a balance that is sought by clients. That their disputes will be decided by a third party that is impartial to their matter. Our role acknowledges that balance.
The line of certainty
The underline of our name is meant to provide unwavering assurance, stability and comfort, but mostly disturbingly, a deep reserve of stubbornness and diligence. Dispute resolution can be fluid and uncertain at times. Our role as your provider of legal services is to ensure that your needs are met to the best of the realities of a dispute. A foundation whereupon we build our relationships with our clients.
Our brand and logo is in the colours of black and white. These are colours of certainty, distinction and clarity. They are the colours of our Court attire and our office. These colours (and its negative) stand out in any given situation. However, that does not mean our ideological use of colours are unyielding. It sets a baseline. As you can see throughout our firm’s web page, we are more than happy to mix it up because we appreciate that humanity is a mixed bag and we can roll with it and its complexities.
Our logo celebrating diversity of opinion and culture
As we are known as Farez Jinnah Advocates & Solicitors on much of our printed collaterals, our logo represents the best of our principal’s mixed cultural heritage in its representation of identity and symbolism. Plus, it caught your eye.